Get high-intensity, bold color with our Copper 7.43, with radiance that holds for up to 8 weeks.

Colorista is now Préférence Vivids.

Our Préférence expertise is at the service of Vivid Colors, in 14 shimmering shades. Get high-intensity, Silver Grey bold color with radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our color experts for up to 3X shinier hair and a luminous color result you can trust.

Be color safe and always do your 48-hour patch test.

USAGE
STEP 1 – BEFORE COLORING: Remember to be color safe and always do your patch test 48 hours before use, even if you have already used coloring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the coloring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the color. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.