Discover the unique shades of L’Oréal Paris Preference with light-reflecting dyes for a luminous color full of reflects. Our translucent gel technology and precious shine oil provide the ultimate luminous color that lasts up to 8 weeks. The included shine protect conditioner is enriched with a UV filter and Vitamin E derivative to preserve the shine of your hair and maintain the vibrancy of your color.
This iconic brand, created 50 years ago with the iconic tagline “You’re Worth It”, has a proven history of delivering fade-defying, multi-tonal hair color. Always be safe and perform a 48-hour patch test before use.
This trend shade Préférence P37 is inspired by the romantic city of Budapest and offers an intense dark red color that is as deep as the morning sun’s reflection on the Danube river. It’s perfect for anyone seeking a strong, refined look.
With a new sensorial fragrance featuring floral and amber notes, the L’Oréal Paris Preference experience is elevated to a whole new level. So go ahead, discover the luminous color full of reflects that you deserve with L’Oréal Paris Preference.
