Preference gel permanent color full of shine delivers vibrant and intense color for up to 8 weeks.
Preference’s translucent gel formula delivers color with vibrant highlights and intensifies your hair’s natural shades for up to 8 weeks. Discover the unique shades of Preference hair color with light-reflecting pigments to achieve vibrant color full of highlights. The package includes a final treatment, enriched with UV filter and vitamin E to maintain shine and provide up to 100% gray coverage. This trend shade Préférence P12 Intense Blue Black was inspired by the beautiful capital of South Korea: Seoul. This dazzling intense blue black is as electrifying as the spirit of the city and is great for anyone looking for an ultra-rock look.