Préférence Permanent Hair Color 8.23 santorini shimmering rose

$ 13.10

Hurry, only 8 left in stock!


174 mL / 5.88 US fl oz

Discover the unique shades of Préférence with light-reflecting dyes, for a luminous color full of reflects.

L’Oreal Paris Préférence, the expert in permanent, fade-resistant radiant hair color. Our translucent gel technology combined with our precious shine oil provides ultimate radiant color with plenty of shine. Use our shine protect conditioner, enriched with a UV filter and Vitamin E derivative, to keep your colored hair shiny for up to 8 weeks. Our Shine Oil is enhanced with precious flower oils to enhance the natural tones of your hair color. Infused with a sensory fragrance for a better application experience.

Be mindful of your color and always do a 48-hour patch test. Established in the 1970s, Preference has over 50 years of experience in creating at-home hair color that guarantees a fade-resistant, multi-tonal color result. The iconic “You’re Worth It” tagline was created for Preference 50 years ago and remains the core of the brand to this day. Remember to always do a 48-hour patch test.

Shade 8.23 Santorini
L’Oréal Paris Préférence 8.23 Shimmering Rose was inspired by the enchanting Greek island of Santorini. This beautiful blonde, with a delicate balance of iridescent and golden shine, is as radiant as the sunset over the Aegean Sea.

Radiant Color with Plenty of Shine
The translucent gel formula combined with the new precious oil drop intensifies the natural tones of your hair color, providing up to 100% gray coverage.

Explore the unique shades of Preference with light-reflecting dyes for radiant color with plenty of shine.

New Sensory Fragrance
A new floral fragrance with amber notes for a better sensory experience during application.

Shine Protect Conditioner
Enriched with a UV filter and Vitamin E derivative. Use every week to preserve the shine of your colored hair.


L'Oréal Paris


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