A gel permanent color full of cool highlights, Preference delivers vibrant and intense color without brassy tones for up to 6 weeks.
The translucent gel formula delivers blonde color with vibrant cool highlights and intensifies your hair’s natural shades. Discover Preference’s unique cool blonde hair color with light-reflecting pigments to achieve vibrant color full of highlights without brassy tones for up to 6 weeks with optimal gray coverage. This trend shade Préférence 8.12 Light Ash Beige Blonde was inspired by the glacial beauty of Alaska. This cool, light blonde, enriched with ashy and pearly tones, is as stunning as the reflection of the Northern Lights on frozen lakes.
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