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K-Beauty – or the success story of Korean cosmetics

In South Korean culture, beauty care occupies a special place. That is why there is an entire industry dedicated to the manufacture of products that have become an essential part of facial care. The efforts of the South Korean beauty industry were initially limited to other Asian countries, but now Korean cosmetics have become a worldwide phenomenon.

According to South Korean beliefs, the basis for perfect makeup is well-groomed and plump skin, so skin care is not to be neglected. Therefore, facial care is a daily ritual that requires conscious attention to the actual needs of the skin. Accordingly, Korean cosmetics aim to maintain healthy, hydrated and radiant skin. To achieve this, manufacturers use a wide range of natural and pure active ingredients. The ingredients of Korean cosmetics range from green tea leaves, orchids or soybeans to unusual snail slime or even bee venom.

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